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Broken Link Issues

Why Opteo flags a broken link in your ads, and how to fix it.

A Broken Link Issue means a page your live ads send people to is showing an error, so people who click are wasting your spend. It covers Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads.

Opteo regularly visits the pages your ads link to. If a page can't be found, shows a server error, or can't be reached, Opteo raises an Issue.

Fix it

  1. Open the Issue. The red pill shows the error, for example HTTP 404, and the location shows which campaign and ad group use the link.

  2. Click View Broken Link to open the page and see what's wrong.

  3. Fix the page on your website, or update the link in your ads.

  4. Back in Opteo, click Recheck, for example Recheck Google Ads. Opteo visits the page again.

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