Opteo checks for the Issue types below. Each one only appears for the ad platforms where it applies.
Disapprovals
Disapproved Ad (Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads): the ad platform has disapproved an ad, so it can't run. The platform's reason is shown in the Issue. Edit the ad to meet the policy, or appeal in the ad platform. See Disapproved Ad Issues.
Disapproved Keyword (Google Ads, Microsoft Ads): a keyword has been disapproved and can't trigger ads. Change or remove it. See Disapproved Keyword Issues.
Broken Links
Broken Link (Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads): a link in one of your ads leads to an error page. Check it for typos, make sure the page loads, then update the link in the ad. See Broken Link Issues.
Account Management
Empty Campaign (Google Ads and Microsoft Ads Search campaigns, Meta Ads, LinkedIn Ads): a campaign has nothing inside it, so it can't serve ads. Add ad groups, keywords and ads, or remove it. See Empty Campaign Issues.
Empty Ad Group (Google Ads and Microsoft Ads Search campaigns, Meta Ads ad sets): an ad group has no ads or keywords. Add them, or remove it. See Empty Ad Group Issues.
Ad Set Failed Learning (Meta Ads): an ad set finished the learning phase without being fully optimised. See Ad Set Failed Learning (Meta Ads).
Spelling Errors
Spelling Error (Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads): a likely spelling mistake in your ad copy. See Spelling Error Issues.
Good to know
Issues check enabled campaigns, ad groups, ads and keywords. Unlike Improvements, Issues still cover campaigns in the Excluded Campaigns group, so you hear about problems everywhere.