Google Ads and the other ad platforms work with daily budgets per campaign, so there's no easy way to see how a whole ad account is pacing for the month. A monthly budget in Opteo fixes that.
Add a monthly budget
Open the ad account and click Settings at the bottom of the left-hand menu.
In Monthly Budget, enter the amount the ad account should spend each month.
Click Update Monthly Budget.
The budget only applies in Opteo. It doesn't change any budgets in the ad platform.
What a monthly budget unlocks
Budget pacing on the Accounts page: each ad account's row shows how this month's spend is pacing. See What each ad account row shows.
Budget Alerts: a warning when the ad account is on course to overspend or underspend. See Budget Alerts.
Agent: uses the budget when you ask whether spend is on track.
Budget changes are recorded in the Changelog.
Pause spend when over budget (Google Ads)
On Google Ads, Opteo can pause campaigns when the ad account goes over its monthly budget, then switch them back on when the new month starts.
Enter how far over budget you're happy to go in Acceptable Variance, up to 30%.
Switch on Pause spend when over budget. The text underneath shows the exact spend at which Opteo will pause.
Click Update Monthly Budget.
For how it works and what it can't pause, see Pause Spend When Over Budget.