Budget Pacing tells you whether each ad account is on track to spend its monthly budget, so you can catch overspending or underspending early, while there's still time to fix it. It works on every ad platform.
To use it, give the ad account a monthly budget. See Set your Monthly Budget. The budget only applies in Opteo: it doesn't change any budgets in the ad platform.
Where you'll see it
Each ad account's row on the Accounts page has a budget pill showing how this month's spend is pacing:
Green: on pace.
Amber: a little over or under pace.
Red: well over or under pace.
Grey: no budget set, or too early in the month to tell.
Hover over the pill to see what the ad account has spent so far this month and where it's heading, then click Update Budget to change the budget.
For an Account Group, Group Performance compares the group's spend with the combined budget of its ad accounts. See Group Performance.
Pacing counts all spend in the ad account. On Meta Ads, that includes boosted posts.
When it's off track
Budget Alerts warn you by email, Slack or on the Alerts page when an ad account is on course to overspend or underspend. See Budget Alerts.
On Google Ads, Pause spend when over budget pauses the ad account's campaigns once it goes over budget. See Pause spend when over budget (Google Ads).
Ask Agent which campaigns are driving the over- or underspend. See Start a conversation with Agent.