Group Performance rolls every ad account in an Account Group into one view, so you can see how a client or brand is doing across all of its advertising without opening each ad account in turn.
Spend from every ad account is converted into one currency, the one most of the group's ad accounts use, so the totals add up correctly even when the group mixes currencies.
Open Group Performance
Go to the Accounts page.
Find the Account Group.
Click Group Performance on the group's header, next to Group Settings. On smaller screens, it's in the three-dot menu.
The button is greyed out until the group has at least one ad account in it.
Group Performance includes every ad account in the group, even ones that aren't linked to you.
Some sections need Google Analytics
Spend, impressions, clicks, and the platform, channel, campaign group and campaign breakdowns all work from ad platform data. Event value, MER, cost per event, new users, sessions, and the Location, Device and Landing Pages breakdowns come from GA4. They stay locked until you connect Google Analytics (GA4) to the Account Group. Click Connect Google Analytics on a locked section to go straight there.
Choose what's included
The bar at the bottom of the page has three controls, and every figure on the page follows them:
Accounts (shows All Accounts or, for example, 3 Accounts): choose which of the group's ad accounts are counted, for example to look at a client's search accounts without their social spend. Click Save Accounts.
Events (All Events or, for example, 2 Events): choose which GA4 events count towards event count and event value. Your key events are selected by default. Click Save Events. This needs Google Analytics.
Date range: Last 30 Days, Last 90 Days, Last 180 Days or Last 365 Days. The page opens on Last 90 Days each time.
The percentage change on each metric compares your date range with the period of the same length just before it.
Your Accounts and Events choices are remembered for each group in the browser you're using. They aren't shared with your teammates.
What you'll see
Six headline figures for the whole group: Total Spend, Total Event Value, MER, New Users, Total Event Count and Cost Per Event. MER (Marketing Efficiency Ratio) is the event value generated for every unit of currency spent.
Monthly Spend shows this month's spend so far and where it's likely to land:
If the group's ad accounts have monthly budgets, it compares spend with their combined budget, tagged On Target, Below Budget or Above Budget.
If they don't, it compares this month with last month instead.
Below it, a six-month chart shows each month against the six-month average, so an unusually heavy or light month stands out.
Engagement Metrics covers impressions, clicks, CTR, sessions, engaged sessions and engagement rate.
Breakdowns
The rest of the page splits the group's performance seven ways. Each breakdown has a chart and a table you can sort.
Platform Breakdown and Channel Breakdown: where the money goes across Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads and TikTok Ads, and the channels within them.
Campaign Groups: performance by the campaign groups set on each ad account.
Campaign Breakdown: every campaign from every ad account in the group, with its status. The two vs. Group columns compare each campaign's CPA and ROAS with the group average, the quickest way to find the campaigns pulling a client's numbers up or down.
Location Breakdown: performance by country on a globe you can drag and zoom, or as a scatter chart.
Device Breakdown and Landing Pages: spend against results as scatter charts.
The Location, Device and Landing Pages charts can switch between CPE Mode (cost per event) and MER Mode (event value). Opteo starts on the one that matches how most of the group's ad accounts measure performance.
Click Export CSV on any breakdown to download its table as currently filtered.
On a phone-sized screen, the Accounts, Events, Export CSV and CPE/MER controls are hidden. Use a larger screen to change them.
Each ad platform counts and attributes conversions its own way, so don't add up or compare conversions across platforms as like for like. Spend, impressions and clicks are safe to compare.