Group Performance rolls every ad account in an Account Group into a single view, so you can see how a client or brand is performing across all of their advertising at once instead of opening each ad account in turn.
Spend from every ad account is converted into the group's currency, so the totals add up correctly even when the group mixes currencies.
Opening Group Performance
Go to Account Centre.
Find the Account Group you want to look at.
Click Group Performance in the group's header row, next to Group Settings.
On narrower screens, Group Performance moves into the three dot menu on the group header. The button stays greyed out until the group has at least one ad account in it.
Some sections need Google Analytics. Spend, impressions, clicks and the platform, channel and campaign breakdowns all work on ad platform data alone. Event value, MER, cost per event, new users, sessions and the Location, Device and Landing Pages sections come from GA4, and stay locked until you connect Google Analytics (GA4) to the Account Group.
Choosing what's included
Three controls sit in the bar at the bottom of the page, and every figure on the page responds to them.
Accounts controls which ad accounts in the group are counted. All of them are included by default, which is useful when you want to look at one client's search accounts without their social spend muddying the totals.
Events controls which GA4 events feed the event count and event value figures. Your key events are selected by default.
The date selector offers Last 30 Days, Last 90 Days, Last 180 Days and Last 365 Days. It opens on Last 90 Days.
The percentage change shown on each metric compares the period you've selected against the period of the same length immediately before it. For example, on Last 90 Days, we compare that period to the previous 90 days before it.
Your account and event selections are remembered in the browser you're using, so they persist between visits but aren't shared with your teammates.
What you'll see
Group Performance opens with six headline figures for the whole group: Total Spend, Total Event Value, MER, New Users, Total Event Count and Cost Per Event. MER (Marketing Efficiency Ratio) is the event value generated for every unit of currency spent.
Monthly Spend tracks the group's month to date spend against the combined monthly budgets of its ad accounts, and projects where spend will land if it carries on at the current rate. Underneath, a six month history shows each month against the six month average, which makes an unusually heavy or light month easy to spot.
Engagement Metrics covers Impressions, Clicks, CTR, Sessions, Engaged Sessions and Engagement Rate.
Breakdowns
The rest of the page splits the group's performance seven ways. Each breakdown pairs a chart with a sortable table.
Platform Breakdown and Channel Breakdown show where the money goes across Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads and TikTok Ads, and across the channels within them.
Campaign Groups rolls performance up by the campaign groups you've set on each ad account.
Campaign Breakdown lists individual campaigns from every ad account in the group. It adds two vs. Group columns showing how each campaign's CPA and ROAS compare against the group average, which is the quickest way to find the campaigns dragging a client's numbers around.
Location Breakdown plots performance by country on a globe you can drag and zoom, or as a scatter chart if you prefer.
Device Breakdown and Landing Pages plot spend against results as scatter charts.
The Location, Device and Landing Pages scatter charts can be switched between CPE Mode and MER Mode to plot against cost per event or event value. Opteo picks the one that matches the performance mode most of the group's ad accounts use.
Each breakdown has an Export CSV button in its header, which downloads that table as it's currently filtered.
Conversions don't compare cleanly across platforms. Each ad platform counts and attributes conversions in its own way, so conversion figures in the platform and channel breakdowns shouldn't be averaged or read as like for like. Spend, impressions and clicks are safe to compare.