Account Groups bring related ad accounts together, like folders. Most teams create one group per client or brand, so they can see all of its ad accounts across Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads and TikTok Ads side by side.
Groups also let you:
See a client's combined performance in Group Performance.
Give Agent background on the business, like its target market, brand terms and competitors. See Account Group Settings and AI context.
Groups are shared with your whole team.
Create a group
On the Accounts page, click Create Group in the bar at the bottom of the page, or create a group here.
Enter a Group Name and choose a Group Colour.
Under Select Accounts, tick the ad accounts to add. Only ad accounts that aren't in a group yet are listed here.
Optionally, fill in the group's context, competitors and industry. You can also do this later. See Account Group Settings and AI context.
Click Create Group.
Move an ad account to another group
On the Accounts page, find the ad account.
Click the group button near the right of its row.
Choose a group, or Ungrouped to take it out of its group. Click + to create a new group.
The ad account takes on the colour of its new group.
If you can't see the group button, click Settings and switch on Show Account Group Column.
Rename or recolour a group
Click Group Settings on the group's header. On smaller screens, it's in the three-dot menu.
Change the Group Name or Group Colour.
Click Update Group Settings.
Delete a group
Move every ad account out of the group first.
Open Group Settings and click Delete Account Group.
Deleting a group is permanent and happens straight away, without asking you to confirm.
Groups and ad accounts you don't work on
Groups are shared with your whole team. A group shows on your Accounts page when you're connected to at least one of its ad accounts. Inside it, you'll see all of the group's ad accounts, including ones you're not connected to. Those rows show a Connect Account or Link Account button instead of numbers.
Unlinking or disconnecting an ad account doesn't take it out of its group. To take it out for everyone, move it to Ungrouped. If the row shows Connect Account or Link Account, click that first so the group button appears, then move it. Afterwards, disconnect or unlink it again if you don't need it.
To hide a group just for yourself, disconnect from its ad accounts, or collapse the group. See Show or hide an ad account on your Accounts page and Linked vs connected ad accounts.
How groups are ordered
Your pinned group comes first, then the rest from A to Z. Ad accounts that aren't in a group appear under Ungrouped at the bottom. To pin a group, see Customise your Accounts page.