The Integrations section of the Scorecard checks whether a Google Ads account is connected to four other Google products. They're listed under Google Ads Connections:
Google Analytics
Search Console
Google Business Profile
YouTube
The section scores higher the more of them are connected.
What Opteo looks for
Google Analytics: at least one Google Analytics (GA4) conversion action imported into the Google Ads account. Linking Analytics to Google Ads isn't enough on its own. You also need to import a GA4 conversion.
Search Console: organic clicks in the Google Ads account's paid and organic search terms report over the last 30 days. This report only has data once Search Console is linked to Google Ads.
Google Business Profile: location assets in the Google Ads account that come from a Business Profile.
YouTube: a YouTube conversion action in the Google Ads account, such as YouTube subscribes. These come from a YouTube channel linked to the Google Ads account.
These checks are about the Google Ads account, not Opteo. Connecting Google Analytics to Opteo, in an ad account's Settings, is a separate thing and doesn't change this section.
How to connect each one in Google Ads
You set these up in Google Ads, not in Opteo. Google sometimes renames its menus, so the wording may differ slightly in your account.
Google Analytics: in Google Analytics, open Admin, then Product links, then Google Ads links, and link your Google Ads account. Then in Google Ads, open Goals, then Conversions, add a new conversion action, choose Import, then Google Analytics 4 properties, and pick the events to import.
Search Console: in Google Ads, open Tools, then Setup, then Linked accounts. Find Search Console, click Details, then Link, and enter your website. You need admin access to the Google Ads account, and a Search Console property for the same website.
Google Business Profile: in Google Ads, click Assets, click the plus button and choose Location. Choose to use a location from a Business Profile account, pick your profile and save.
YouTube: in Google Ads, open Tools, then Setup, then Linked accounts. Click YouTube, then Link, and search for your channel or paste its URL.
Opteo picks up the change in your next Scorecard. Opteo makes one every month, or you can click Generate Scorecard to make one now. Search Console can take longer to show, because it needs organic clicks to come through first.