Trends puts this period and the one before side by side in tables, so you can see which numbers are rising, falling or holding steady. It works on every ad platform.
Open the ad account, then click Trends under Performance in the left-hand menu. Use the campaigns, conversion actions and date range buttons at the top, the same as on the Dashboard.
The tables
Acquisition: cost, impressions, clicks, click-through rate, cost per click and more
Impression Share: for Google Ads and Microsoft Ads
Conversions
Financials: conversion value, conversion value minus cost, and ROAS
One table for each conversion action you've selected
Each row shows the previous period, this period, the Change, and a Trend Over Period line labelled Increasing, Decreasing or Stable. Metrics a platform doesn't report are left out.
Explain a change
Click Explain on a row and Agent tells you what's behind that change. Click Open in Agent on a table to ask about the whole table.
Export
Click Export CSV on a table to download it.