The Changelog is a history of changes made to an ad account through Opteo, plus notes your team adds. Use it to check what Opteo or a teammate changed, trace when something was changed, or keep a record for a client.
Open the ad account and click Changelog in the left-hand menu, under Toolkit. It works for every ad platform.
What's in it
Entries are grouped by day, newest first, going back 12 months. Click Show More at the bottom to load older entries. Each entry shows when it happened, who made the change (a team member, or Opteo for automatic changes), what changed with before and after values, and a button to open the related page, like Open Improvements.
The Changelog records:
Improvements pushed and Issues resolved
Scorecards
Changes made with Account Manager and N-Gram Finder
Algorithm Settings changes
Changes to the ad account's Monthly Budget, Performance Mode, Performance Goals, Google Analytics connection and Change History Email
When the ad account joined Opteo
Notes your team adds
The Changelog doesn't include changes made directly in the ad platform, changes Agent makes in the ad platform, or changes on the Targets page. For changes made in the ad platform, check its own change history.
Filter and export
User: show everyone, only Opteo, or one or more teammates.
Types: the button shows how many types are on, for example 11 Types. Untick the ones you don't need.
Export CSV: downloads the entries on screen, with your filters applied. Click Show More first if you need older entries in the file.
Add a note
Add your own notes to record things the Changelog can't see. See Add a note to the Changelog.