How does this improvement work?

Opteo looks through each campaign’s search term report, flagging any searches containing location names. If the campaign isn’t targeting the location mentioned, we’ll suggest adding the location to your negative keywords list. 

The location will only be added to the stated campaign as a negative keyword — so other campaigns in your account targeting the flagged location will remain untouched. 

If you feel your ads are relevant to the location we’ve suggested, feel free to Dismiss this task.

Why Add Location Name as Negative Keyword? 

If you’re selling blue roses in Italy, for example, and your ads are triggered by a search for ‘blue roses Canada’, it’s highly unlikely that the searcher will find your ads relevant to them. 

It would take a long time to add every irrelevant location in the world to your negative lists. Opteo will do it for you by systematically flagging any locations that will make impactful negative keywords.  

We'll show you how much you stand to save over the next 90 days by adding this negative keyword, as well as the expected reduction in impressions and clicks.

Technical notes: 

  • This improvement only functions for campaigns written in English. 
  • This improvement doesn’t affect location targeting for any campaign. 
  • If you believe you are already targeting the location we’ve suggested, we recommend you check on that in Google Ads interface — this improvement should only appear for locations not targeted.
  • We’ve used advanced machine learning to filter out words like ‘Egg’ or ‘Bath’ — place names with a common alternative meaning. These locations won’t be flagged by this improvement, as it’s not possible for Opteo decide whether the searcher’s intent was for the place name (‘e.g. swimwear in Bath’), or the object (‘e.g. swimwear for the bath’). 
  • Language detection isn't a flawless science just yet. Feel free to Dismiss this task if something doesn’t look right, or let us know on chat if we can help you! 
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