Why Add Location Name as a Negative Keyword

If you’re selling blue roses in Italy, for example, and your ads are triggered by a search for ‘blue roses Canada’, it’s highly unlikely that the searcher will find your ads relevant. It would take a long time to add every irrelevant location in the world to your negative lists. Opteo will do it for you by systematically flagging any locations that will make impactful negative keywords. We'll show you how much you stand to save over the next 90 days by adding this negative keyword and the expected reduction in impressions and clicks.

How This Improvement Works

Opteo looks through each campaign’s search term report, flagging any searches containing location names. If the campaign isn’t targeting the location mentioned, we’ll suggest adding the location to your negative keywords list. 

The location will only be added to the stated campaign as a negative keyword — so other campaigns in your account targeting the flagged location will remain untouched.

If your ads are relevant to the location we’ve suggested, feel free to Dismiss this task.

Fun Fact, Scrabble powers it!

Locations that share a name with a real word in the dictionary are banned. However, due to most dictionaries containing major locations such as ''London'', we have gone ahead and used the Scrabble API for this improvement because you're not allowed to use location names in Scrabble. Still, if the location name is a word, you are allowed to use location names.

Technical notes: 

  • This improvement only functions for campaigns written in English. 

  • This improvement doesn’t affect location targeting for any campaign. 

  • If you believe you are already targeting the location we’ve suggested, we recommend you check on that in the Google Ads interface. This improvement should only appear for locations not targeted.

  • We’ve used advanced machine learning to filter out words like ‘Egg’ or ‘Bath’ — place names with a common alternative meaning. These locations won’t be flagged by this improvement, as Opteo can’t decide whether the searcher’s intent was for the location name (‘e.g. swimwear in Bath’) or the object (‘e.g. swimwear for the bath’). 


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