Opteo gives you two ways to work with AI on your ad accounts.
Opteo Chat lives inside the Opteo app. Each chat belongs to one ad account. It can read data from your other linked ad accounts too, but it only makes changes in the ad account the chat was opened in.
The Opteo MCP connects Opteo to your own AI assistant, such as Claude or ChatGPT. It works across all the ad accounts you've linked in Opteo and can make changes in any of them. To set it up, see Opteo MCP.
Both can read your performance data, look at GA4, search the web and work with files you upload. Opteo Chat can also generate images, for example to help with new ad creative. The main difference is what each can change, and on which platforms.
Google Ads
In Opteo Chat
Read everything in your ad account, including keyword ideas and search volumes, change history and conversions
Create Search campaigns with their budgets, plus new ad groups
Pause, enable and edit campaigns, ad groups, ads and keywords
Change budgets, bids and campaign settings
Add, edit and remove keywords
Add negative keywords at ad group, campaign or account level, and manage negative keyword lists
Exclude placements, YouTube channels, videos and apps
Write and edit responsive search ads
Set campaign location and language targeting
Create and edit sitelinks, callouts, structured snippets and call assets, and attach existing assets
Chat can't yet create Display, Video, Shopping or Performance Max campaigns, or change ad schedules, audiences, devices or demographics.
Through the Opteo MCP
Everything above
Almost any other change the Google Ads API allows, including Performance Max and Display campaigns, ad schedules, audiences and other targeting, and image and other asset types
Video campaigns can't be changed by either, because Google doesn't allow changes to them through its API.
Microsoft Ads
In Opteo Chat
Read performance and account structure for campaigns, ad groups, keywords, ads and search terms
Through the Opteo MCP
Read everything Chat can
Create, edit, pause and remove campaigns, ad groups, keywords, negative keywords, ads and targeting, including bulk changes across many items at once
Change budgets and bids
Meta Ads
In Opteo Chat
Read performance for campaigns, ad sets, ads and creatives, including images, videos and ad previews
Research audiences, interests and locations, and estimate audience sizes
Through the Opteo MCP
Read everything Chat can
LinkedIn Ads
In Opteo Chat
Read performance for campaign groups, campaigns and ads, plus targeting options
Through the Opteo MCP
Read everything Chat can
Create and edit campaign groups, campaigns, ads and conversions
Upload images and videos for ads (your LinkedIn Company Page needs to be connected)
Create and manage matched audiences, such as company and contact lists and website retargeting
TikTok Ads
In Opteo Chat
Read performance for campaigns, ad groups, ads, keywords and search terms
Through the Opteo MCP
Read everything Chat can
Create, edit, pause and enable campaigns, ad groups and ads, including Smart+ campaigns
Change budgets
Upload images and videos, and create custom, lookalike and saved audiences
Improvements and Issues
The Opteo MCP can list your Improvements and Issues, push Improvements, dismiss them and recheck Issues. In Opteo, push and dismiss Improvements from the Improvements page.
Settings in Opteo
The Opteo MCP can also manage your Opteo setup for you, such as linking and unlinking ad accounts, changing account settings and organising account groups. Chat doesn't do this yet.
Before any change is made
In Opteo Chat, every change comes up as a confirmation card first. You can see exactly what will change, edit the details and then confirm. Nothing is pushed until you do.
Through the Opteo MCP, your AI assistant asks you to confirm before it runs anything that changes your account. How that looks depends on your assistant. In Claude, for example, you'll be asked to allow each change, or you can choose to always allow it. We'd recommend keeping confirmations switched on.
Changes go live as soon as they're confirmed, so check the details before you approve.
Need something that isn't listed?
If there's something you'd like Chat or the MCP to do that isn't covered here, get in touch with our support team. We'd love to hear what you need.