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Dashboard Overview

See an ad account's key numbers as charts, compare them with the period before, and choose which charts and campaigns you see.

The Dashboard shows an ad account's key numbers as charts over time, so you can see how it's performing at a glance. It works on every ad platform.

Open the ad account, then click Dashboard under Performance in the left-hand menu.

Choose what you see

  • Campaigns: click the campaigns button (for example All Campaigns) to show some campaigns only.

  • Conversion Actions: click the conversions button (for example All Actions) to choose which conversions count.

  • Date range: pick Last 7, 30, 90, 180 or 365 Days, Month to Date, or your own dates.

  • Charts: click the charts button (for example 8 Charts) to choose which charts appear.

  • Layout: choose Grid or Rows.

  • Frequency: show each chart Daily, Weekly or Monthly.

Your choices are remembered in your browser.

Read the charts

Each chart compares the date range with the period of the same length just before it, and shows the change next to its title. Click the expand button on a chart to see the Current Period and Previous Period side by side.

If your date range starts or ends partway through a week or month, that point is shown with a dotted line, because it isn't complete yet.

Which charts you can pick depends on the ad platform. For example, Search Impression Share and Quality Score are for Google Ads and Microsoft Ads.

Ask Agent about it

Click Open in Agent to send the charts you can see to Agent, then ask what changed and why. See Send data to Agent.

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