When you connect a Google Ads account, Improvements can take up to 24 hours to generate. If it has been over 24 hours and you still don't have Improvements, it could be because of the following reasons.

Conversion tracking

Opteo relies on conversion data to generate Improvements. You will need to be tracking at least one conversion type.

Head to Algorithm Settings -> Campaign Groups. There you will see a drop-down list named "Conversion Types". You will need to check your Google Ads account if there are 0 conversion types available to select.

Open up the Conversion Actions table in Google Ads (Tools > Conversions). There will be a column called Include in 'Conversions'. Your conversion actions must be marked as 'Yes' in that column.

After they are marked as Yes, wait for it to generate at least 1 conversion -- once it has it will show up in Opteo.

(Note: generally, we require accounts to be already pulling in 30 conversions in 30 days to generate Improvements).

If you have Email-only access or Read-only access we will be unable to generate Improvements. You will need to have either Standard or Admin access to the Google Ads account.

No search or display or shopping campaigns

Opteo can only support Google Search and Display and Shopping campaigns. If you're running any other type of campaign, then we won't be able to generate Improvements.

This includes campaigns made in a Google Express account, Google My Business account, or a performance max campaign.

Paused entities

We can only generate Improvements for campaigns, ad groups, ads and keywords that are active. You should check that these entities are active. If they're paused, this will be why we haven't generated any Improvements for them. If the entire account is paused, we won't be able to generate Improvements. Similarly, we won't generate Improvements based on Historical Data.

De-selected Improvement Types

We may have Improvements to recommend, but they're hidden because you've de-selected that particular Improvement type. To see which Improvements you've de-selected, go to your Improvement page and click the burger menu in the top right.

2-Step Verification

The Google Ads account administrator(s) can choose to make 2-Step Verification a requirement for the Google Ads account. If your Google connection email is not enrolled in 2-Step Verification, we may have trouble generating and pushing Improvements.

To resolve this, there are two options:

  1. You can switch off the requirement for 2-Step Verification for the Google Ads account.

  2. Or you should make sure that you have 2-Step Verification enabled for your Google Account. You can enrol in 2-Step Verification here: https://www.google.com/landing/2step.


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