Your "Improvements" tab in Opteo is designed to help you quickly implement multiple suggested improvements in your ad account. Here’s how to make the most of it:
Active, Completed and Dismissed Improvements
In the Improvements section in the left-hand menu, you’ll see three tabs: Active, Completed, and Dismissed.
Active: This tab displays the latest set of optimisations for review and application. These are the improvements currently ready to be applied to your accounts.
Completed: Here, you’ll see a log of all the improvements that have been applied, including timestamps. This serves as a record of changes, which you can compare with your platform Change History.
Dismissed: This tab shows any improvements that have been dismissed by you or your team. The dismissed improvements are organised into three sections: dismissed for one week, for one month, and permanently dismissed.
Sorting Improvements
Click the menu on the right (≡) to sort your improvements by:
Priority
Type
Date
Bulk-applying improvements
You can select multiple improvements by clicking the + icon next to each one (up to 20 at a time).
Some improvements can be applied or dismissed in bulk, which lets you push changes to account with a single click.
However, improvements that require your input can’t be applied in bulk. For example, Classify Search Terms and Add n-gram negatives require you to review and confirm what gets added. These need to be opened and applied individually. If you try to apply one of these through the queue, you’ll see an error.
Muting Improvement Types
If there’s an improvement type you no longer want to see, you can mute it to prevent it from cluttering your improvement list.
To do this, click the (⚡️ 37 Types) dropdown in the top-right corner of the Improvements page. From here, you can disable any improvement types you don’t want to see.
Disabled improvement types apply to your entire team for that specific ad account.