The Opteo MCP connects Opteo to the AI tool you already use, like Claude or ChatGPT. Ask about your ad accounts in an ordinary chat, and your AI tool reads the data from Opteo and can make changes for you.
MCP (Model Context Protocol) is an open standard that lets AI tools connect to apps like Opteo. There's nothing to install: you add Opteo to your AI tool, sign in to Opteo once, and you're connected.
What it can do
Read your ad accounts on Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and TikTok Ads, plus Google Analytics (GA4)
Make changes in those ad accounts, like adding negative keywords or changing budgets
Work with Opteo itself: your Improvements and Issues, ad account settings, Account Groups and campaign groups
Use your saved prompts and your team's prompts, which appear in your AI tool's prompt menu. See Save and reuse prompts.
Your AI tool sees the ad accounts that are linked in Opteo and connected to you, the same ones on your Accounts page. See Give team members access to ad accounts.
Approving changes
Most AI tools ask you to approve each change before it runs. Opteo doesn't add an approval step of its own, so keep approvals switched on in your AI tool if you want to check every change. In Claude, you set this per tool in the Opteo connector's settings.
Set it up
The Opteo MCP is for working with Opteo in conversation. To build automations, see Connect Opteo to Zapier and the Opteo API. To compare it with Agent inside Opteo, see What you can do in Agent vs the Opteo MCP.