New Website: Live Today!

Opteo.com just got a brand new look ✨ ✨

Updates include:

  • Responsive design so the site works better on mobile
  • Sections for our Slack Integration & Scorecard feature
  • New illustrations (with more to come!)

We hope you like it!

New Task: Fix Blocked Keywords

As AdWords accounts age and accumulate keywords, it's easy for mistakes to slip in. Occasionally, negative keywords accidentally block all of the search terms of certain keywords -- this creates "dead keywords" that don't get any impressions and crowd up your account.

This improvement will scan AdWords for any keywords that are completely blocked by a negative, and will give you the opportunity to either remove the offending negative (if it was added by mistake) or to pause the blocked keywords (if the negative is warranted and the keywords are no longer relevant).

That way, you'll either unblock the traffic or clean up your account. Regardless, you'll be left with a tighter account structure, which is always a win!

Improvement Tasks, now in Slack!

If you use Slack as much as we do, you'll be happy to hear that we've greatly improved our Slack integration!

Improvement tasks can now be delivered to your favourite #channel in real-time. That way, you can stay up to date with your clients even when you're not signed in to Opteo.

If you haven't already connected Slack, look for the "Add to Slack" button on the account settings page:

New Task: Negative List Sync

Have you ever added a new campaign to an AdWords account, only to have it overspend because you forgot to add it to your negative lists? We have.

This new improvement checks for campaigns that aren't connected to any negative lists. If we find a suspiciously disconnected campaign, we'll help you connect it to the appropriate negative lists :)

Opteo now checks that your sitelinks work

Opteo scans your ad destination URLs to make sure that they are all working. If we find that one of them isn't loading correctly, we'll prompt you to fix it.

And now, we'll also check your sitelinks!

If any of your sitelinks have broken urls, we'll tell you about it. That's one less thing to worry about after a website reshuffle 😊

New Feature: Manage 🚀

We've been hard at work for the past few months, and we're finally ready to release Manage -- a simple, unified table that allows you to access and modify every single Campaign, Adgroup, Keyword, and Ad in a given account.

The AdWords interface can feel heavy for much of the AdWords day-to-day. It is powerful and comprehensive, but also complicated and slow.

Manage is our answer to some of the most common frustrations of AdWords managers (including ourselves!)

  • A single, unified table: Campaigns down to keywords all in one view.
  • A fast and seamless experience: No more loading interruptions!
  • New metrics: eg. campaign and adgroup quality scores, smart calculated metrics like CPA vs. CPA Target, and more.

Learn more about why we built Manage and how it can improve your AdWords workflow in this detailed breakdown: https://medium.com/@GetOpteo/managing-adwords-accounts-is-a-painful-and-slow-process-6250752cb6ce

Better Search Term Management

One of our most popular feature requests is to have more power and flexibility when adding new keywords from search terms.

Behold, the day has come!

Here are some new things you can do:

  • Pick which words of the search term are used to build your new keyword.
  • Change the new keyword matchtype.
  • Choose the destination (Campaign/Adgroup/NegativeList) for the new keyword.

You can also add the new keyword to a new Adgroup in one click.

  • We'll copy the best ad from the source Adgroup.
  • You can even automatically split-test a DKI version.

If you choose to customise everything, here's what it will look like:

We've renamed this task "Add Keyword From Search Term" (from "Optimize Search Query") to better reflect the new functionality.

You'll also notice that Opteo now has a much better understanding of which search terms actually need your attention (both in the Scorecard and Improvements).

The Opteo Scorecard, reimagined

We've reorganised the Overview page into a new "Scorecard" layout.

With this new Scorecard, you'll be able to scan your account to quickly visualise where to focus your efforts. We'll back our grades with supporting statistics and graphs, and we'll even tell you how you can improve them 😉

New Feature: Annotations ✍️

We've just released "Annotations" 🎉 🎉

You can now annotate the graphs in the "Performance" tab to mark important events in your AdWords account, eg. Client website went down, conversion tracking fixed, trying out new bid strategy... We'll also automatically generate annotations based on your AdWords change history and on your activity in Opteo.

It's helpful to annotate your changes to later help yourself make sense of any fluctuations in your performance data. (It's also useful to have notes when you need to explain to a client what you've been doing.)

You can always find all of your notes, organized in chronological order, in the new "Annotations" tab.

Website Redesign

Shiny new website made its way onto the internet this morning 🎉

Go check it out on https://opteo.com 👀

No published changelogs yet.

Surely Opteo will start publishing changelogs very soon.

Check out our other public changelogs: Buffer, Mention, Respond by Buffer, JSFiddle, Olark, Droplr, Piwik Pro, Prott, Ustream, ViralSweep, StartupThreads, Userlike, Unixstickers, Survicate, Envoy, Gmelius, CodeTree