Opteo Help Centre
Go to Opteo
All Collections
Google Ads Guides

Google Ads Guides

In depth Google Ads theory and Google Ads how-to guides.

6 articles
Hayley avatarGuillaume Devinat avatar
Written by Hayley and Guillaume Devinat

COVID-19 PPC Advice

A collection of the best advice we've seen on how to handle PPC during the pandemic.
Hayley avatar
Written by Hayley. Updated over a week ago

The Alpha / Beta Structure

Building an alpha/beta structured AdWords account from scratch.
Guillaume Devinat avatar
Written by Guillaume Devinat. Updated over a week ago

Text Ad Testing

The deep impact of good ad copy and the ad testing process.
Guillaume Devinat avatar
Written by Guillaume Devinat. Updated over a week ago

PPC Funnel Optimization

How to optimize your PPC funnel for limitless performance increase.
Guillaume Devinat avatar
Written by Guillaume Devinat. Updated over a week ago

The Ultimate AdWords Remarketing Setup

How to get set up remarketing (+ the Gallery and Youtube).
Guillaume Devinat avatar
Written by Guillaume Devinat. Updated over a week ago

PPC Command Center in Google Sheets

How to build an AdWords dashboard in Google Sheets (tutorial + template).
Guillaume Devinat avatar
Written by Guillaume Devinat. Updated over a week ago
Opteo Help Centre
Intercom logoWe run on Intercom