Google Ads Guides
In depth Google Ads theory and Google Ads how-to guides.
6 articles
Written by Hayley and Guillaume Devinat
COVID-19 PPC Advice
A collection of the best advice we've seen on how to handle PPC during the pandemic.Written by Hayley. Updated over a week ago
The Alpha / Beta Structure
Building an alpha/beta structured AdWords account from scratch.Written by Guillaume Devinat. Updated over a week ago
Text Ad Testing
The deep impact of good ad copy and the ad testing process.Written by Guillaume Devinat. Updated over a week ago
PPC Funnel Optimization
How to optimize your PPC funnel for limitless performance increase.Written by Guillaume Devinat. Updated over a week ago
The Ultimate AdWords Remarketing Setup
How to get set up remarketing (+ the Gallery and Youtube).Written by Guillaume Devinat. Updated over a week ago
PPC Command Center in Google Sheets
How to build an AdWords dashboard in Google Sheets (tutorial + template).Written by Guillaume Devinat. Updated over a week ago