You can connect your Google Analytics account to Opteo, so we can pull in additional metrics and insights to share with your client. 

To connect, head to your Report Settings. For new reports, just hit 'Create New Report'. For old reports, open them up and click the 'Edit Settings' button at the bottom. 

Under the Google Analytics Integration section, click 'Connect Google Analytics'. This will take you to a secure Google modal, where you can connect the Google account associated with your Analytics account. Then select the view of the analytics property, and it will populate.

Once you've connected Google Analytics, Opteo will generate a Google Analytics Summary slide in your report. This will include the following KPIs for all channels:

  • Total Users

  • New Users

  • Percentage of Users from Google Ads

  • Bounce Rate

  • Time on Site

  • Pages per Session

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