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Scorecard: Integrations

What the Integrations section of your Scorecard checks

Written by Shaquira Jeyasingh

The Integrations section of your Scorecard is a checklist of Google products that are best practice to have connected to your Google Ads account: Google Analytics, Google Search Console, Google Business Profile, and YouTube.

If one of these shows a red "0", it means Opteo has detected that it isn't linked to your Google Ads account.

These connections can't be made inside Opteo. You set them up indirectly, inside Google Ads itself. Once a product is linked there, your next Scorecard will pick it up.

Note on Google Analytics: this checks whether Analytics is linked to your Google Ads account, not whether it's connected to Opteo. Connecting GA4 to Opteo, from an ad account's Settings, is a separate thing and won't change this Scorecard item.

How to connect each one in Google Ads

Google Search Console

In Google Ads, open Tools, go to Setup, then Linked accounts. Find Search Console, click Details, then Link, and enter your website URL.

You'll need admin access to the Google Ads account and an existing Search Console account for the same website.

Google Analytics (GA4)

In Google Analytics, open Admin, go to Product links, then Google Ads links. Click Link, choose your Google Ads account, and confirm.

Google Business Profile

In Google Ads, click Assets in the left menu, click the plus button, and choose Location. Select "Use a location from a Business Profile account", pick your profile, and save.

YouTube

In Google Ads, open Tools, go to Setup, then Linked accounts. Click YouTube, then Link, and search for your channel or paste its URL to connect it.

Google occasionally renames these menus, so the exact wording may differ slightly in your account.

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