N-Gram Finder gives you several ways to control what appears in the table. The right combination of filters makes the difference between a list of noise and a focused set of n-grams worth acting on.

Click the Campaigns button in the top-right corner to choose which campaigns are included in your analysis. Only campaigns with active spend during the selected date range are shown.

Branding campaigns are excluded by default. This prevents brand terms from inflating your account average and skewing nScores for non-brand n-grams. You can include them manually if needed.

It's usually most useful to analyse one campaign group at a time — campaigns with similar goals and similar performance baselines. Mixing very different campaign types can make the account average less meaningful as a benchmark.

Use the date range selector to control how much historical data is included. The available options are:

A shorter date range reflects more recent performance but gives n-grams less time to accumulate data — meaning fewer will have a scored nScore. A longer date range surfaces more n-grams but may include terms whose performance has already changed. 90 days is the right starting point for most accounts.

Open the Filters menu to access all filter options. Filters are grouped into four categories.

Click Add filter + at the top to filter the table by any column value. Select a column header — such as nScore, Potential Savings, or CPA — then set a condition: greater than, less than, or between a value you specify.

You can stack multiple column filters at once. For example: nScore greater than 70 and Potential Savings greater than £500. This is useful for narrowing a large list down to the highest-priority n-grams before taking action.

Control which n-gram lengths are shown:

Exclude search terms triggered by specific keyword match types. Available on the Search tab only:

For example, if you want to focus exclusively on broad match search terms — where match type loosening causes the most waste — exclude all other match types.

Enable Insights Mode in the Filters menu to show only n-grams that have at least one predictive insight signal — poor engagement, poor industry performance, or lowest 5% CTR. These are n-grams where Opteo has reason to flag underperformance even before enough conversion data exists for a full nScore.

Insights Mode is particularly useful in newer accounts or accounts with low conversion volume, where most n-grams won't yet have an nScore but you still want to identify problems early.

For a full explanation of what each signal means, see N-Gram Finder.