When you ask Chat a question that requires real data, it automatically fetches that data from your ad account using Tool Calls. You don't need to trigger these manually — Chat decides which tools to use based on your question.
Viewing available tools
To see which tools are available for your current ad account, look for the Tools pill on the left side of the chat input box (next to the + button). Clicking it opens a list of all tools Chat can use for that account.
Available tools
Each tool fetches a specific type of data from your ad account:
Account performance — top-level metrics for your account (impressions, clicks, cost, conversions, ROAS, CPA, and more)
Campaigns — campaign-level performance data, filterable by status, name, and date range
Ad groups — ad group performance, linked to their parent campaigns
Ads — individual ad performance and creative details
Keywords — keyword-level performance including match type and bids
Negative keywords — negative keywords applied at campaign and ad group level
Search terms — the actual search queries that triggered your ads
Change history — a summary and detailed log of recent changes made in your account
Google SERP preview — a live preview of Google search results for any query
Web page content — reads and summarises the content of any URL you provide
Web search — searches the web for context, competitor information, or industry research
Platform availability
Not all tools are available on every platform. Here's what's supported:
Google Ads — all tools available
Microsoft Ads — all tools available
TikTok Ads — account performance, campaigns, ad groups, keywords, negative keywords, search terms, Google SERP preview, web page content, web search
Meta Ads — account performance, campaigns, ad sets, ads and creatives (including images), Google SERP preview, web page content, web search
LinkedIn Ads — account performance, campaigns, ads, Google SERP preview, web page content, web search
For Microsoft Ads, ad group and keyword data is only available using preset date ranges — the last 30, 90, 180, or 365 days. Custom date ranges are supported for campaign and account-level data. Google Ads supports custom date ranges across all data levels.
Write tool calls
In addition to reading data, AI Chat can make changes to your Google Ads accounts using write tool calls. These are triggered automatically when Chat determines an action should be taken — you don't call them manually.
Write actions available in Chat:
Edit ads — update headlines, descriptions, and other fields on existing ads
Create ads — build new ads in an existing ad group
Add keywords — add keywords to a campaign or ad group
Update keywords — adjust bids or settings on existing keywords
Remove keywords — remove keywords from a campaign or ad group
Add negative keywords — add negatives at campaign, ad group, or account level, including to shared negative lists
Update campaigns — change campaign settings and status
Adjust budgets — update campaign budgets
Update ad groups — change ad group settings
⚠️ Write tool calls are currently available for Google Ads accounts only.