Opteo is a Google Ads automation tool that makes campaign management and optimisation simpler, faster, and more effective.

Whether you’re managing one account or 100, Opteo provides smart recommendations, insights, and a powerful set of tools to help you manage your campaigns with less effort, and in less time.

Optimise with Improvements

Get daily, actionable recommendations, called Improvements, to guide you towards better ad performance. Opteo's smart AI suggests adjustments tailored to your specific goals.

Stay in the loop with Alerts

Never miss a beat with performance alerts. Opteo watches your campaigns and lets you know when something needs attention, helping you respond quickly to changes.
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Streamline client communication with Reports

Generate beautiful, in-depth, white-labelled reports without the hassle. Opteo automates the reporting process, so you can keep clients updated without spending hours on reporting.
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Cut wasted ad spend with N-Gram Finder

Zero in on the search terms (words and short phrases) that are draining your ad budget for poor results, and block them in seconds.

Keep budgets on track with Budget Pacer

Budget pacer shows you exactly how your spend compares to your monthly target budget, makes forecasts, and alerts you in good time so you can course correct when pacing isn't going well.
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Avoid overspend with Pause When Over Budget

Prevent accidental overspend by having Opteo automatically pause your campaigns when you've exhausted your monthly budget.
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Audit accounts with Scorecard

Generate a top-to-bottom account audit in just a few seconds to share (white-labelled) with prospects, clients, or just your team! See an analysis of your account’s health, including its strengths, and the weaknesses that need attention.

Launch new search ads with RSA Writer

Create responsive search ads in minutes with the RSA Writer, designed to help you craft ads that get results.

Analyse audience with Segments

Break down campaign performance by demographic, so you can see who’s which audiences are driving performance, and which ones are wasting your budget.

Track performance with Graphs

Get a quick visual overview of performance trends, with easy-to-read graphs to help you make data-driven decisions.

Test bidding strategies with Bidding Experiments

Create campaign experiments to run A/B tests on bidding strategies to find what works best for each campaign.
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Opteo is all about making your PPC work easier, more effective, and more enjoyable — so you can spend less time on routine, repetitive tasks and more on big wins 🏆