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a brand new Opteo

With Google, Microsoft, Meta, TikTok and LinkedIn support, dozens of new improvements, new professional-grade tools and thoughtfully integrated AI features, the all-new Opteo was made to help performance marketers drive marketing efficiency at scale. support, dozens of new improvements, new professional-grade tools and thoughtfully integrated AI features, the all-new Opteo was made for performance marketers to deliver marketing efficiency at scale.

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Account Groups Screenshot

Account Groups

Group accounts from Google, Microsoft, Meta, TikTok, and LinkedIn Ads together under a single organisation—see all your essential marketing data in one place.

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Chat Screenshot

Analyse with AI

Take performance data from anywhere in Opteo and pass it directly into Chat with a single click—the ultimate pipeline between your marketing data and SOTA AI models.

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Chat Screenshot

Chat Tool Calling

Chat can now search the web, pull content from websites, access your marketing data, and so much more. Whatever you need to get done, Chat has a tool to help.

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Improvements Screenshot

Improvements Updates

With dozens of new improvement types, improved prioritisation, and thoughtful AI features, the Improvements you know and love is back and better than ever.

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Improvement Screenshot

Automation Protection

Prevent automated platform features from interfering with your ad creative, adjusting your audience targeting, and wasting your marketing budget without your consent.

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Search Term Alignment Screenshot

Search Term Alignment

Understand the level of alignment between your ad copy, search queries, and landing pages—always target the right audiences and communicate in terms that convert.

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Segments Screenshot

CPC Bands

Segment campaigns by cost per click, see how profitable expensive clicks are versus cheap clicks, allocate budget to the clicks that drive the most profitable conversions.

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Trends Screenshot

Performance Trends

Understand how acquisition, impression share, and conversion trends evolve over time—see how different metrics influence each other and where to make changes.

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Account Manager Screenshot

Account Manager

Manage Google, Microsoft, Meta, LinkedIn and TikTok Ads accounts with a single tool—update budgets, bidding strategies and settings in bulk, without losing context.

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N-Gram Finder Screenshot

N-Gram Finder

Identify underperforming n-grams in your search terms and add them as negatives—reduce waste, cut irrelevant impressions, and refine your audience targeting.

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