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Why Exclude Mobile Apps?

Advertising within mobile apps doesn't make sense for most businesses. Mobile apps and games are magnets to accidental clicks. Your placement performance report is probably a testament to that: high numbers of clicks, few, if any conversions.

It's more than possible that a toddler is playing on their parents' smartphone somewhere, wasting away your budget!

How does this improvement work?

Opteo analyses your entire placement performance report. If we find ads on mobile apps perform much worse than your CPA average, you'll see this improvement pop up. 

To help you decide whether you'd like to Exclude Mobile Apps or Dismiss, we'll show you the following statistics:

  • Amount spent on ads displayed in mobile apps.
  • Number of conversions they generated.
  • Average CPA of your mobile placements. 
  • Campaign group CPA. 

We'll also show you your top spending mobile apps.

When you push this improvement, we automatically add to a shared negative list we'll create called 'shared mobile app placement exclusion list'.

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