AdWords Guides
In depth AdWords theory and how-to AdWords guides.
5 articles in this collection
Written by Guillaume Devinat
Written by Guillaume Devinat
The Alpha / Beta Structure
Building an alpha/beta structured AdWords account from scratch.
Written by Guillaume Devinat
Updated over a week ago
Updated over a week ago
Text Ad Testing
The deep impact of good ad copy and the ad testing process.
Written by Guillaume Devinat
Updated over a week ago
Updated over a week ago
PPC Funnel Optimization
How to optimize your PPC funnel for limitless performance increase.
Written by Guillaume Devinat
Updated over a week ago
Updated over a week ago
The Ultimate AdWords Remarketing Setup
How to get set up remarketing (+ the Gallery and Youtube).
Written by Guillaume Devinat
Updated over a week ago
Updated over a week ago
PPC Command Center in Google Sheets
How to build an AdWords dashboard in Google Sheets (tutorial + template).
Written by Guillaume Devinat
Updated over a week ago
Updated over a week ago