AdWords Guides

In depth AdWords theory and how-to AdWords guides.

6 articles in this collection
Written by Guillaume Devinat and Hayley

COVID-19 PPC Advice

A collection of the best advice we've seen on how to handle PPC during the pandemic.

Written by Hayley
Updated over a week ago

The Alpha / Beta Structure

Building an alpha/beta structured AdWords account from scratch.

Written by Guillaume Devinat
Updated over a week ago

Text Ad Testing

The deep impact of good ad copy and the ad testing process.

Written by Guillaume Devinat
Updated over a week ago

PPC Funnel Optimization

How to optimize your PPC funnel for limitless performance increase.

Written by Guillaume Devinat
Updated over a week ago

The Ultimate AdWords Remarketing Setup

How to get set up remarketing (+ the Gallery and Youtube).

Written by Guillaume Devinat
Updated over a week ago

PPC Command Center in Google Sheets

How to build an AdWords dashboard in Google Sheets (tutorial + template).

Written by Guillaume Devinat
Updated over a week ago