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AdWords Guides

AdWords Guides

In depth AdWords theory and how-to AdWords guides.

Guillaume Devinat avatar Hayley avatar
6 articles in this collection
Written by Guillaume Devinat and Hayley

COVID-19 PPC Advice

A collection of the best advice we've seen on how to handle PPC during the pandemic.
Hayley avatar
Written by Hayley
Updated over a week ago

The Alpha / Beta Structure

Building an alpha/beta structured AdWords account from scratch.
Guillaume Devinat avatar
Written by Guillaume Devinat
Updated over a week ago

Text Ad Testing

The deep impact of good ad copy and the ad testing process.
Guillaume Devinat avatar
Written by Guillaume Devinat
Updated over a week ago

PPC Funnel Optimization

How to optimize your PPC funnel for limitless performance increase.
Guillaume Devinat avatar
Written by Guillaume Devinat
Updated over a week ago

The Ultimate AdWords Remarketing Setup

How to get set up remarketing (+ the Gallery and Youtube).
Guillaume Devinat avatar
Written by Guillaume Devinat
Updated over a week ago

PPC Command Center in Google Sheets

How to build an AdWords dashboard in Google Sheets (tutorial + template).
Guillaume Devinat avatar
Written by Guillaume Devinat
Updated over a week ago
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