Note: This GIF shows an earlier version of the app in action. New GIFs coming soon! 

Why Write New Ad?

To detect winning ad copy, you should always have at least two ads running in each ad group. Ad copy tends to be undervalued by marketers, when in fact, it's a critical factor to profitable campaigns! 

You can read all about the importance of ad copy and how to test ads in our in-depth ad copy testing guide.

How do Write New Ad improvements work?

You’ll see this improvement when we find ad groups running only one text ad. Our algorithm identifies you’re missing out on some split testing.

The improvement task pops open our ad writing environment, made to cure (or at least soothe) "blank page syndrome". It will show previous ads you’ve written and competitors’ ads to use as templates. We've also included Google's results page for keywords in the ad group you're writing for, so you can draw inspiration from the organic listings. 

Once you're happy with your new ad, you can push it to AdWords straight from Opteo.

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