What are Linked Accounts?
The Linked Accounts page is where you manage which ad accounts Opteo connects to. These are the accounts that appear in your Account Centre, contribute to your plan limits, and are included in Opteo’s analysis and recommendations.
It’s especially useful for agencies or brands managing multiple ad accounts — you can stay in control of which ones you use in Opteo.
How to find the Linked Accounts page
To open your Linked Accounts, click your profile avatar (or colourful circle) in the bottom-left corner of Opteo.
This takes you to a full list of accounts across all connected platforms.
Switching ad platforms
If you manage more than just Google Ads, use the platform toggle in the top-right of the Linked Accounts page to switch between:
Google Ads
Microsoft Ads
Meta (Facebook/Instagram)
LinkedIn Ads
Each platform has its own Linked and Unlinked tabs — so if you don’t see the account you’re expecting, make sure you’re on the right platform view.
Linking and unlinking accounts
Linked accounts are ad accounts you (or your team) are actively managing in Opteo. Unlinked accounts are accounts you’ve all chosen to hide from Opteo.
When you link an account:
It can appear in your Account Centre
Opteo will analyses it and provides improvement suggestions, and alerts
It counts toward your plan’s usage (account count and monthly spend)
When you unlink an account:
It is removed from the dashboard for all users
Opteo stops analysing it
It no longer counts toward your plan limits
Use unlinking for accounts that don’t need active management in Opteo right now, such as test accounts or legacy clients.
Connecting and disconnecting from accounts
If an ad account is linked to Opteo for your team, but you don’t personally want to see or manage it yourself, you can disconnect from it instead. This removes it from your Account Centre while keeping it linked for your team.
To disconnect from an account:
Go to the Linked Accounts page.
Find the account.
Click Disconnect.
To reconnect to an account you’ve disconnected from:
Go to the Linked Accounts page.
Find the account in the list.
Click Connect.
If you still don’t see the account, check the Unlinked tab — it may have been hidden for everyone by mistake.
Tip: Disconnecting only affects your view. Unlike unlinking, it does not impact other team members.
Connecting multiple MCCs
In some cases, you might have multiple MCCs. For example, if you manage some Google Ads accounts via different email addresses.
To import ad accounts from other logins:
Click Import Google Ads MCC (or the equivalent for Microsoft, Meta, or LinkedIn)
Sign in with your ad platform credentials
Opteo will detect any ad accounts tied to that login
You can choose which ones to link or keep unlinked
You can repeat this process as much as you need to.
Note: Connecting an Google account gives Opteo third-party API access via standard OAuth permissions.
You can view or revoke access directly in your email account.
Understanding the Linked Accounts view
Each linked account displays:
Monthly spend (used to calculate your plan usage)
Connection status (whether you’re personally connected)
Change Log Email – this is the email that will appear in Google Ads change history when Opteo applies changes
Team members who are currently connected to the account
This view helps you see what’s active, who’s working on what, and what’s using up your plan.
When to unlink an account
You should unlink accounts if:
You no longer manage them
They belong to old clients
You’re nearing your plan limits and want to free up space
Unlinking keeps your account list clean and your plan usage under control.
What is the ChangeLog email?
Every linked account shows a Change Log email — this is the email address used to connect that account to Opteo.
When Opteo makes changes (like excluding a keyword or adjusting settings), this is the identity Google Ads uses in the Change History log. It’s how Opteo remains compliant with Google’s audit trail requirements.
You can find the Change Log Email in the Linked Accounts settings, listed next to each connected account.
If you need to change it, unlink the account and reconnect it using a different Google login.