What Segments does
The Segments tab slices your account performance by different dimensions, such as device, location, hour of day, and keyword content. Each table shows how that segment performs against the CPA or ROAS target for its campaign group.
You can’t make changes here, but you can:
Spot patterns in high-performing or underperforming traffic
Compare performance across different audience traits
Use the insights to adjust campaign strategy or targeting
There’s no direct equivalent of Segments in the ad platforms. It’s a fast way to answer questions like "Which devices are driving results?" or "Are certain locations underperforming?"
Comparing segment CPAs can lead to valuable discoveries. Perhaps your ads convert particularly well on weekdays but not weekends, or your CPA drops significantly for mobile browsers. Segment data drives several Opteo improvement tasks and can help you make independent optimisations to your account.
Segment types available
Best and worst Segments
At the top of the page, you’ll see your best and worst segments at a glance. This includes their CPA or ROAS (depending on the mode you’re using), the target set in Opteo, and how far each segment is from that target.
The difference (or delta) is colour-coded: green if it’s close to the target, red if it’s far. You can click any row in the best/worst table to jump straight to that segment and view all the details
Otherwise, if you prefer to go segment by segment, simply scroll down the page. You can analyse performance by:
Campaigns
Device
Network
Age range
Gender
Hour of day
Day of week
Match type
Country
City
"Root Words" — also known as n-grams. Top words, pairs of words and trios of words found in your search term report.
Landing page URL
At the top of the page, you can change the date range:
Last 30 days
Last 90 days
Last 180 days
If you can't see data for a specific campaign, use the hamburger menu (≡) on the right hand side to toggle between your different campaign groups.
FAQs – Segments
Q: Can I act on these insights directly?
A: No — but you can use what you learn here to guide changes elsewhere.
Q: What does “under target” mean?
A: The segment's CPA or ROAS is below the target set for its campaign group.
Q: Are the search term segments related to N-Gram Finder?
A: Not directly, but both help uncover patterns in keyword performance.