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Understanding the Performance pages in Opteo

Learn how to use Opteo’s performance tools to explore your PPC data, fast, and uncover insights.

Shaquira Jeyasingh avatar
Written by Shaquira Jeyasingh
Updated this week

What is the Performance section for?

The Performance section in Opteo helps you monitor ad account performance with clarity and speed, for Google, Microsoft, Meta and LinkedIn ads.

It’s where you can explore your data across time, campaigns, audiences, and more — without any prescription or recommended actions.

It gives you full visibility to:

  • Identify trends

  • Spot performance issues

  • Compare segments

It includes three tabs:

  • Graphs – visualise KPIs over time

  • Tables – see multiple KPIs side by side

  • Segments – break down performance by audience or context


Why this matters

Opteo’s Performance tools provide a faster, more flexible alternative to digging through ad platforms.

You can explore what’s working and what isn’t — with no agenda, just your data.

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