Why connect GA?
Connecting GA4 gives Opteo more data to work with, especially when you're analysing reports or using features like performance scorecards. It can also help attribute performance across platforms.
How to connect
Open your ad account in Opteo
Click Settings (top right)
Scroll down to the Connect Google Analytics section
Click Connect Analytics
Choose your Google account
Select the GA4 property and data stream
Click Connect to Opteo
You can disconnect and reconnect at any time.