Primary goal
Pick whether you want to track:
Conversions (great for lead gen)
Conversion value (best for ecommerce or sales-driven campaigns)
Then set your desired outcome:
Choose a time cycle: daily, weekly, monthly, etc.
Enter the number or value you aim to hit each cycle
Secondary goal
Choose a secondary signal of progress, such as:
Increase CTR
Improve impression share
Improve average quality score
Reduce CPC
These won't affect improvements, but they help Opteo tell a clearer story of your performance over time, so we know things are moving in the right direction.