What the monthly budget does
Your budget helps Opteo:
Track spend vs. target
Generate pacing alerts
Run budget-related audits in scorecards
Optionally pause campaigns when spend hits the limit
Entering a target budget in Opteo does not affect your live Google Ads budget settings.
How to set it
If you didn't enter a monthly budget during account set up, don't worry — there are two ways to add one:
Option 1: Via the Client settings
Open the ad account in Opteo
Go to Settings
Scroll down to Monthly Budget
Enter your target spend and click Update Budget.
Option 2: Via the Account Centre
Go to your Account Centre (click the Opteo logo at the top left to get here)
Find the ad account you wish to set a target budget for
Click the grey cogwheel on the right
Enter your target spend and click Update Budget.
You can also:
Tick “Pause spend when over budget” to let Opteo pause campaigns when limits are reached
Enter an acceptable variance (e.g. 10%) to give yourself a buffer, before we pause your campaigns