Little Known AdWords Support Gems. Use them.
The very large majority of Google's revenues comes from AdWords. You'd think they'd have pretty good support for their advertisers, right? They do. They have excellent support. I see so...
AdWords invalid clicks: What they are and why you should care
Invalid Clicks First off, here's the official documentation: https://support.google.com/adwords/answer/42995?hl=en Clicks on ads that Google considers to be illegitimate, such as unintentional clicks...
Increase your landing page conversion rate with artificial relevancy
tl;dr Add dynamic keywords to your landing pages to make them more relevant to your users. Why specificity is good When shopping, users will favor products that cater to...
Case Study - Why Expert Photography Wins on AdWords
Expert Photography was a strong candidate for AdWords (and paid traffic in general, it was already doing quite well with Facebook Ads) because it had high CLV (customer lifetime value)...
AdWords conversions vs google analytics conversions
Google analytics is reporting a high conversion rate at 12pm-1pm... Let's increase the max CPCs on 12pm-1pm! Wrong. Let's take a look at an imaginary user, Janice. Janice likes burritos....