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Little Known AdWords Support Gems. Use them.

The very large majority of Google's revenues comes from AdWords. You'd think they'd have pretty good support for their advertisers, right? They do. They have excellent support. I see so...

Author image Guillaume Devinat 10 March 2015 Read Full Article →

AdWords invalid clicks: What they are and why you should care

Invalid Clicks First off, here's the official documentation: https://support.google.com/adwords/answer/42995?hl=en Clicks on ads that Google considers to be illegitimate, such as unintentional clicks...

Author image Axel Vermeil 22 February 2015 Read Full Article →

Increase your landing page conversion rate with artificial relevancy

tl;dr Add dynamic keywords to your landing pages to make them more relevant to your users. Why specificity is good When shopping, users will favor products that cater to...

Author image Axel Vermeil on Landing Pages, Technical 20 February 2015 Read Full Article →

Case Study - Why Expert Photography Wins on AdWords

Expert Photography was a strong candidate for AdWords (and paid traffic in general, it was already doing quite well with Facebook Ads) because it had high CLV (customer lifetime value)...

Author image Guillaume Devinat 13 February 2015 Read Full Article →

AdWords conversions vs google analytics conversions

Google analytics is reporting a high conversion rate at 12pm-1pm... Let's increase the max CPCs on 12pm-1pm! Wrong. Let's take a look at an imaginary user, Janice. Janice likes burritos....

Author image Axel Vermeil on AdWords Bidding, Conversion Tracking 10 February 2015 Read Full Article →
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Headquartered in London, our team is composed of passionate AdWords experts, developers and designers. We strive to provide the edge Adwords agencies need to be successful.

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