How to get AdWords data about your individual users
AdWords reporting and Google Analytics are incredibly powerful tools, but they tend to focus on aggregates. You'll never be able to get the specific campaign/adgroup/ad/keyword that a...
AdWords invalid clicks: What they are and why you should care
Invalid Clicks First off, here's the official documentation: https://support.google.com/adwords/answer/42995?hl=en Clicks on ads that Google considers to be illegitimate, such as unintentional clicks...
Increase your landing page conversion rate with artificial relevancy
tl;dr Add dynamic keywords to your landing pages to make them more relevant to your users. Why specificity is good When shopping, users will favor products that cater to...
AdWords conversions vs google analytics conversions
Google analytics is reporting a high conversion rate at 12pm-1pm... Let's increase the max CPCs on 12pm-1pm! Wrong. Let's take a look at an imaginary user, Janice. Janice likes burritos....
How to use Google Analytics ecommerce tracking with Optimizepress
Why? Every adwords account needs conversion tracking. If you're selling a single product which always has the same price, you can get away with setting up a goal (with value!...