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Axel Vermeil

5 posts

How to get AdWords data about your individual users

AdWords reporting and Google Analytics are incredibly powerful tools, but they tend to focus on aggregates. You'll never be able to get the specific campaign/adgroup/ad/keyword that a...

Author image Axel Vermeil 12 March 2015 Read Full Article →

AdWords invalid clicks: What they are and why you should care

Invalid Clicks First off, here's the official documentation: https://support.google.com/adwords/answer/42995?hl=en Clicks on ads that Google considers to be illegitimate, such as unintentional clicks...

Author image Axel Vermeil 22 February 2015 Read Full Article →

Increase your landing page conversion rate with artificial relevancy

tl;dr Add dynamic keywords to your landing pages to make them more relevant to your users. Why specificity is good When shopping, users will favor products that cater to...

Author image Axel Vermeil on Landing Pages, Technical 20 February 2015 Read Full Article →

AdWords conversions vs google analytics conversions

Google analytics is reporting a high conversion rate at 12pm-1pm... Let's increase the max CPCs on 12pm-1pm! Wrong. Let's take a look at an imaginary user, Janice. Janice likes burritos....

Author image Axel Vermeil on AdWords Bidding, Conversion Tracking 10 February 2015 Read Full Article →

How to use Google Analytics ecommerce tracking with Optimizepress

Why? Every adwords account needs conversion tracking. If you're selling a single product which always has the same price, you can get away with setting up a goal (with value!...

Author image Axel Vermeil on Technical, Tracking, Google Analytics, OptimizePress 10 February 2015 Read Full Article →
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