Why exclude mobile apps?
Mobile searches are growing exponentially and there are many apps that don’t make sense for most advertisers. Mobile apps and games are magnets to accidental clicks. Your placement performance report is probably a testament to that: high numbers of clicks, few, if any conversions.
In truth, when placing ads in mobile apps, i's more than possible that a toddler is playing on their parents' smartphone somewhere, wasting away your budget.
How does this improvement work?
Opteo analyzes your entire placement performance report. If we have found that ads on mobile apps perform much worse than your CPA average, you'll see be suggested this improvement to exclude them.
To help you decide whether you'd like to push or dismiss this improvement, we'll show you statistics on the amount spent on ads displayed in mobile apps, the amount of conversions they generated, the apps' average CPA, as well as your target CPA. We'll also show you your top spending mobile apps.
When you push this improvement, we automatically add "adsenseformobileapps.com" to a shared negative list that we'll create called: "shared mobile app placement exclusion list"