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Remarketing campaigns bring potential customers back to your website.
Users who have already visited your website are likely to be more engaged with your brand after their first visit. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Remarketing campaigns leverage this by targeting people who have visited a business's website (or watched one of their videos — action must be "cookie-able") by showing them ads on other websites.
Remarketing is often cost-effective and helps lift the ROI of your entire account.
Even if you're not ready to start a remarketing campaign today, it's a good idea to set up remarketing lists. When you do decide to launch a campaign, you can begin serving ads right away without waiting for your lists to populate.
How does Opteo help with remarketing?
Opteo checks for Display campaigns with associated audiences. If we can't find any, we'll flag up a task explaining how to create a remarketing campaign.
Creating a remarketing campaign is a multi-step process, that, unfortunately, we can't do for you. Instead, we'll give you detailed, step-by-step instructions.
Note: We won't be able to detect your remarketing campaigns until they have accumulated a few impressions. If you've set up a remarketing campaign and Opteo is still pestering you about it, Dismiss the task for a week. If everything has been set up right, that improvement task won't come back!
How to create a remarketing campaign.
For reference, these are the steps required to set up your first remarketing campaign.
If you are unsure about any of the steps listed here, see our in-depth guide to remarketing for more detail.
1. Check Privileges
Ensure your email has Administrative (or account manager) access to both AdWords and Google Analytics.
2. Link Analytics to AdWords
In Analytics, under the Admin tab, navigate to AdWords Linking (at the Property level). Create a new link group for your AdWords account.
3. Link AdWords to Analytics
In AdWords, click the Settings icon, head to Linked Accounts > Google Analytics in the left-hand sidebar. Link the View you just created a link group for in Analytics.
4. Enable Remarketing + Advertising Reporting Features in Analytics
In Analytics, under the Admin tab, navigate to Tracking Info (at the Property level). Then navigate to Data Collection and toggle both Remarketing and Advertising Reporting Features on.
Make sure to Save before continuing!
5. Start Building Lists
In Analytics, under the Admin tab, navigate to Property > Remarketing > Audiences. You can now create new audiences! Your options are practically limitless. For ideas of audiences to target, take a look at our guide to remarketing.
6. Check AdWords Audiences
Now you've created your audiences, do a quick check inside AdWords to see if they've populated correctly. Navigate to Shared Library > Audiences. You should see each of the audiences that you created in Analytics.
7. Create a Display Campaign
Your audience lists should start to populate within 24 hours. Now you've made your lists, you can create a remarketing campaign to target your chosen audiences. In AdWords, click New Campaign and used the wizard to create a new display campaign. After you've created an ad group, click People: who you want to reach and select the appropriate remarketing list under Audience.