Why Create a Brand Campaign?

Opteo recommends this improvement when we haven’t been able to detect an active brand campaign in your account. 

We highly recommend running a brand campaign for 5 key reasons:

1. Incremental clicks

While bidding on your brand terms will cannibalise organic traffic, there's plenty of research supporting the view that you'll benefit more from gaining incremental clicks. Here's an example: 

2. Cheap

Brand traffic is cheap. Quality Scores are artificially high and conversion rates are often disproportionately strong, so the incremental conversions are often worth the cost. 

3. Control on Landing Page

You can easily control which page a prospect will land on when they click on a brand ad. You may want to serve modified pages that are better adapted for AdWords traffic.

4. Protection from competitors

Better take up the spot so that a competitor doesn't. Bidding on your own brand terms increases the cost for competitors that bid on the same terms.

5. Account-wide QS Boost

In the (unproven) case where account-wide, historical QS impacts AdRank, consider branding campaigns as an easy way to improve account-wide QS.

How do I Create a Brand Campaign?

You'll have to create your brand campaign in AdWords, but we'll give you ideas for your adgroup name, your new ad and your brand keywords.

Here are the 6 steps to creating a brand campaign:

1. Create New Campaign

In Adwords, navigate to the 'Campaign' tab, click the red '+ Campaign' button and select 'Search Network Only'.

2. Select Campaign Properties

Select 'All Features' instead of 'Standard', then name your campaign and choose your Locations, Bids and Budget. Click 'Save and Continue'.

3. Name the Adgroup

4. Create a New Ad

5. Input Brand Keywords

We'll give you a few ideas to get you started!

6. Save Adgroup

Did this answer your question?